The Rugby Europe Beach Tour 2021 took place in Chisinau in a newly launched arena. The men’s and women’s tournaments featured 7 nations filled with incredible excitement and fantastic sporting moments.
The hosts; Moldovan Rugby Federation, used Kickly to create and publish live content on social media so they could share that energy encapsulating the event with the world.
Over the course of 2 days, more than 30 attractive graphic posts were seamlessly created within seconds. The organizers used Instagram stories to provide fans with real-time updates of the tournament and final scores within seconds after each game using our final score templates.
Other associations reposted the content
Timing is everything when it comes to sporting results and that is exactly where Rugby Moldova flourished with the help of Kickly at their side. They were able to create the final results instantly and shared it with the world through their Instagram account. This triggered other associations to repost their original content including Rugby Europe (17k followers), Bulgaria, Croatia, and the rugby Association of Turkey.
The live updates via Instagram stories have reached approximately 135,000 impressions across 5 accounts.
“We are excited we partnered with Kickly on this massive project – Rugby Europe Beach Rugby Tour 2021. It brought together 13 teams from 7 countries and there were 29 games on course of 2 days, so we needed a solution that would help us keep all rugby fans worldwide about what is going on the Arena. And here is where Kickly solved this problem. The CEO – Radu Lisita also took time out of his weekend to help our Social Media Managers with this, which we truly appreciated. The SMM crew’s feedback was that the system is very easy to use and it is great for events because you can only prep in advance all the templates, and once the games are over, you just upload pictures and put the score and you are good to share with your followers. We are highly recommending Kickly for small to medium organizations, to help create awesome content and share with your community within seconds.
Eugeniu Procopi – Head of Operations – Rugby Europe Beach Rugby Tour Chisinau 2021
In this fast-paced era of digital information exchange, Kickly allows sporting event managers and teams to post content live using the platform. This ensures that their content reaches the audience first and that is how it starts getting more interactions than ever before.
The demands of sponsors are easily met as well with seamless integration of their logos and branding through Kickly. The more reach the social accounts of organizers get, the greater the impact tournament sponsors have. It’s a win-win when Kickly gets in.
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