Ranked #10 in the world, Team Koe, led by the accomplished Kevin Koe, is a men’s curling team based in Calgary, Alberta. 🇨🇦 The team comprises former Olympic, Brier, and World champions who have excelled on the World Curling Tour and at Grand Slam events. Team Koe’s recent seasons have been highlighted by captivating performances, widely celebrated and shared on social media.
As we all know, one of the main things that captures viewer attention and leads to success on social media platforms is the visuals. Team Koe uses Kickly to create stunning and informative visuals. Overall, Kickly has helped them compile and reflect on their yearly performance using intuitive graphics.
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By creating content about upcoming matches, results, and their overall schedule, Team Koe has achieved milestones like never before. Common examples of such milestones include reach, video views, engagement, an increase in followers, and more.
Let’s look at a few posts and see how Kickly has helped them be more active and engaging allowing them to achieve success on social media.
The challenge: Providing timely updates to followers on social media with engaging posts
Sporting events take place every other night and sharing timely updates can be challenging. One could just make a text-heavy story post to share the updates on time. But with that, the job’s not even half done. No catchy visuals means no viewer retention and engagement. So, what’s the right thing to do here?
The solution: Team Koe’s tournament announcement and results summary posts
Team Koe was able to build meaningful relationships with the followers by providing them with timely updates about who the team was up against and what their performance was like. A series of posts announcing the tournaments and summarizing the results is what did the trick.
The posts below are a fine example of how a tournament should be announced to achieve success on social media. In it, you can see that the very first thing that strikes out to the viewers is the name of the tournament. It’s located near the middle and added to the post using an uplifting event which makes it stand out.
Apart from this, Team Koe also has other information on the post that includes the format, schedule, and timings. One additional element that adds value is the YouTube logo, along with the channel name. All of this information is presented in a concise manner which makes sure that fans have all the necessary updates. What’s more? You can also see how Team Koe were able to list upcoming matches along with the opponent’s names and the date and time.
Their results summary post is another example that serves as a testament to how effective Kickly is when it comes to creating sports content that leads to success on social media. As you can see in the posts, Team Koe was able to provide:
- The overall result of the tournament.
- A breakdown of performances in each match.
- Information, such as opponents and timings, about the upcoming match.
In addition, Team Koe was also able to show their sponsors which made the post a success for the stakeholders as well.
The challenge: Engaging with followers and developing a meaningful connection
When it comes to building meaningful relationships via social media, you need to have content that can stop the scroll. Oftentimes this means connecting with audiences on a deeper level and not being “just another post” in their feed. All of this sounds great, but the challenge lies in figuring out exactly how to achieve that.
The solution: Team Koe’s use of strategic content based on a real-time marketing approach
Real-Time Marketing (RTM) is a strategic approach for promoting an entity using either traditional or digital mediums. Put simply, if you want to achieve success on social media, your content needs to be about events your audience is experiencing in life at that very moment.
Team Koe used Kickly to capitalize on current trends during the most recent winter holidays. A simple and light-hearted post wishing their followers Merry Christmas and a Happy New Year is what did the trick. How did the post look? See for yourself!
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It shows all members of the team and has the holiday wishes written in a way that pops out at you. But that’s not all. Team Koe even added the team and sponsor’s logo to win over the stakeholders. Overall, a simple, neat, and creative design that got the job done!
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What Does Team Kevin Koe Think About?
Team Kevin Koe has been using Kickly for their social media content for quite some time now and has managed to achieve the following results:
- 45K+ Followers.
- 155K Video views on Facebook.
- 11% Engagement rate on Facebook.
- 250K Interactions on Team Koe channels.
- 7K Engagement on top performing posts.
- 3.1 Million reach on Facebook and Instagram.
Here’s what Nevin deMilliano, their Community Manager and Social Media Strategist, has to say about Kickly:
“Biggest pain point Kickly has solved for me is that I’m a community manager and social media strategist first, and not much of a graphic designer. Kickly allows me to get the schedules, sponsors, and game outcomes up quickly so I can focus on what I’m best at. I used to dread posting game results and schedules until I found Kickly.”
This highlights the tremendous success sports teams can achieve with Kickly on their side. If you want to achieve the same success on social media as well, you know what to do!
SIGN UP with Kickly and start your journey to success today!
